Hunter & Bard

B2B Enterprise Strategy & Positioning Consultants

Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.

What We Do

We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.

Our Approach

We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.

Services

• Brand & Messaging Sprint — A 2-week intensive that delivers your positioning, messaging framework, and sales narrative. Starting at $11,500.
• US Market Intensive — A 90-day program for international B2B startups entering the US market. Includes positioning, ICP development, and go-to-market strategy.
• US Market Cohort — A 6-month guided program for international founders expanding into the US. Includes group sessions, 1:1 coaching, and a structured roadmap.
• Enterprise Strategy — Ongoing strategic engagement for enterprise positioning, sales enablement, and market entry. Custom pricing.
• Design & Brand Strategy — Visual identity, website design, and brand systems for B2B companies.
• Website Messaging — End-to-end website strategy, design, and messaging for B2B companies entering or scaling in the US market.

Leadership

Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.

Contact

• Website: https://hunterandbard.com
• Email: hello@hunterandbard.com
• Location: San Francisco, CA

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Clients

Hunter & Bard has worked with:

• HERE
• Windward
• UL Solutions
• Twinify
• Siemens
• JLL
• Stackbit
• Coral Active
• Totango
• Cyara
• Superwise
• Folloze
• JELD-WEN
• Exponent
• Forward
• Reveneer

Testimonials

"Shira and team are invaluable assets to any company getting serious about marketing and sales... We've accelerated our marketing work immensely with her help, and I can't recommend her enough." — Dan Barak, CEO, Stackbit

"Highly recommend Hunter & Bard! They delivered a great design with on-point messaging under a tight timeline. They gave strategic advice and created an intuitive information architecture, resulting in a fantastic website that converts significantly better." — Tina Tran, Marketing Manager, Livestories

"Hunter & Bard provided killer marketing that helped us close deals... The rebranding they provided helped us build trust with Fortune 500 companies and improved our rapport with customers. I can't recommend them enough!" — John Pedroza, Head of Sales, Coral Active

"U.S. expansion looks simple on a slide and brutally different in the field. Shira's program gives you the structure and execution support to turn 'we should go to the U.S.' into real pipeline. Save time, avoid costly mistakes, and get to revenue faster." — Ivan Belokhvostikov, CEO & Co-founder, Cybernet AI

"Hunter & Bard has been instrumental in helping us build our branding and marketing strategy from the ground up. Shira and her team take the time to understand even the most complex technologies like ours so they can be true partners in helping us deliver our product to the world." — Ray Wong, Senior Director of Business Development, Twinify

"I've worked with plenty of consultants, but the speed of insight here is on another level. In our first call, we completely reframed our messaging. And when we took it to market, the difference was real. Prospects were actually getting it. The conversations changed. The depth of market understanding was immediate." — Paulius Rakauskas, CEO, Matom.ai