You can’t optimize what isn’t measured
We measure our words, then measure their impact
Do you know where the path of your traffic funnel goes? Are you losing critical conversion along the way?
Our team will help you better understand where your traffic is coming from. Of course, understanding where your traffic comes from is only the first step towards guiding them towards conversion.
How We Work
Step #1: Identifying Your Target Market
You may already have an idea who you are targeting. Assumptions are good, but they aren’t always accurate. While we respect your assumptions, we will still test them, challenge them, and build on them to create a full buyer identity.
Step #2: A/B Testing
As we hone in on the “who” of your target market, we test. Sometimes, we find that the “who” or the “why” of your target market is completely different than originally thought. We thoroughly design, analyze, and optimize your site and messaging for you by using:
Fake doors: We love testing not yet currently available services or products on your website to understand what your clients want most. This is easily deduced by calculating the number of clicks on those fake doors.
Note: We’ll always have a message like “This page is currently under construction. Please include your email to be the first to know when this product/service is available.”
Ads & Messaging: We have a specialized team of discovery marketers who focus on ad messaging across all platforms: Google ads, in-app ads, Facebook ads, LinkedIn ads, and Twitter ads (and cards). While our fake doors help us understand what your current clients want, ad messaging and imagery helps us understand what your target market responds to best.
Layout: Layout is design-centric. We understand human behavior and style. We know what’s appealing to the eye, without overwhelming anyone with too much information, or too many choices. With every design step that we take, we always work with what resonates most with your audience based on measurable interaction.
Email: We estimate the average open rate in an email campaign to be about 20%, depending on the industry. We consistently average 30% and higher thanks to our use of snappy headlines that are heavily tailored to the audience they are being sent to.
Step #3: SEO
We’ve mastered the SEO eco-system by building out product pages, strong backlinks, original and useful content, and finally, a close selection of buffer sites. A typical client of ours usually has dozens of specific landing pages that all drive traffic back to their sites. Our Google page ranking is always high, and typically appears within the first page of search results for choice keywords after a reasonable time frame.
Contact us for a free 20 minute consultation on how you can grow and optimize your marketing channels
"I've done in the past 10 years 4 websites designs or re-designs and while people always throw a nice word once it's done, the design Hunter & Bard did for CloudEndure received the highest level of positive feedback. Digging further in, I can say it's the right mix of having the right up-to-date design, clear messaging, and ease of use."
Ramel Levin, VP Marketing of CloudEndure
“Shira is a one-stop (and non-stop!) marketing shop. Her help was instrumental in defining MyRoll's go-to-market when we just launched and our overall strategy and positioning towards our users and potential investors. Shira helped us tell a strong, clear and simple story.”
Ron Levy, CEO of MyRoll
“Hunter & Bard has an unrivaled combination of professionalism and commitment to the project. Either is difficult to find, but the combination of both is extremely rare. This results in amazing results within even the tightest deadlines."
Leonid Feinberg, VP of Product at CloudEndure