Category: branding

The Definitive Guide to Naming Your Company

"A rose by any other name [might well] smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a viable business idea was the hardest part of the start-up process, but you’d be mistaken. Ideas are a dime a dozen, while great names are worth their weight in gold and can easily be the linchpin that determines whether your brainchild will stay the course.

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