Category: Marketing

Why You Still Need SEO in 2016

There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting to focus entire marketing budgets and efforts in those directions. However, that would be a tragically short sighted mistake to make.  We now know that social media and mobile aren’t fads and that they definitely deserve their fair share of attention and budget, but that doesn’t mean that other, more traditional avenues like Search Engine Optimization (SEO) should be shunned.

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