Category: Sales

A little politeness goes a long way: Introducing Permission selling

You have to admit that when you get a phone call while you are right in the middle of doing something and you answer, only to find that it’s just another sales call, you might get a tad frustrated. Doesn’t it annoy you that someone is trying to connect with you and trying to sell you a product when it just isn’t convenient for you? Rest assured, you are not alone in experiencing feelings other than pleasure when this happens. Nor are you alone in feeling like these negative feelings drive you to not want to indulge in conversation with this company, even if they’re selling a product that you’d potentially be interested in purchasing.

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